L’Oreal employee volunteers – making a difference locally in Hammersmith

We welcomed staff from a local business to support us in an ambitious 2 week project which saw more than 50 employee volunteers helping us across 3 locations. L’Oreal UK are our neighbours and run an annual citizen day where they encourage employees to volunteer with local charities and give something back to the local community. We’re thrilled to be chosen as one of the charities and wanted to share the results with you.

L'OrealDay one
First we welcomed a team to our Head Office to discuss some ideas around marketing Books for Free. One of the ideas that came from that session was to run an internal campaign at L’Oreal to encourage each of the 600 staff to donate a book, plus create a case study / toolkit so that other businesses could run a similar campaign.

L'OrealDay two
We met the team tasked with helping take our new Chiswick shop from an empty unloved shop into a vibrant “Books for free” centre. This group of volunteers was headed up by Ulisses Retail Design and Visual Merchandising Manager, we were extremely lucky to have someone with such a wealth of expertise in retail shop design and also loves books to create the vision for the new centre.  The morning was spent planning and gathering the things needed for the transformation.

GEDSC DIGITAL CAMERAThe afternoon more volunteers arrived to help decorate and paint, we also had furniture delivered from our partners Furnish who sell second hand furniture. The team proceeded to paint things in the black and white palette and create large sheets of wallpaper made from the pages of old books which had fallen apart and also lining the bookcases with the pages from the books. We also received a delivery of 3 pallets of books (around 3,000) so lots of heavy lifting getting the boxes into the centre, it really hit home how many we are rescuing from landfill and pulping and how much space they take up.

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L'OrealDay three
The fourth team arrived at Chiswick to take the batten to finish the space, lots of painting, we began to start on some of the finishing touches such as the bunting for the windows and painting photo frames.

Day four
Saw the bookshelves put into their correct positions and books starting to go onto shelves, sorting thousands of books requires a really organised team to focus on getting all those fiction and non fiction in their rightful places. We created signs for each section by using old broken books painted with chalkboard paint and then using a chalkpen. We even made an open/closed sign by upcycling an old frame and using book & map pages to create the letters.

L'OrealThis day also saw an enthusiastic team visit our HQ to discuss advertising the new centre, press releases were written, our communications toolkit for the volunteers rewritten,  new streamlined processes agreed and some great ideas put forward. We are also going to be able to reuse this for any new shops we open up which really helps build capacity.

Day five
saw us move across to the established centre in Shepherds Bush which we share with the lovely Petit Miracles team who upcycle and sell furniture.

We were kindly allowed by the West 12 shopping centre to have a stall downstairs to help spread the word about the centre which is up on the first floor, lots of people did not know we are up there!

Recently Updated1We did this for the next 4 days with a few volunteers in the morning and afternoon coming to lend their support, they chatted to members of the public and helped out in the shop. It was really valuable and at 50% increase in visitors was reported in the shop upstairs due to the promo efforts.

We were also lucky enough to be chosen by Sophie Gasperment the Chairman of the Body Shop who are also part of L’Oreal we had a major reorganisation of the books to make it easier for visitors to find a great book to take home and also alphabetised the fiction section and Sophie was a brilliant book sorter up in the shop.

Finally we had another team visit the HQ to support the internal and external messaging for the Books for free centre, this team are from L’Oreal Paris and coordinate Marketing across a wide brand portfolio so they had some brilliant and creative ideas of ways we could layer our comms and encourage people to get involved with the centre.

This project has been really valuable to us as a charity it has offered us a chance to connect with retail and marketing professionals which would be worth thousands of pounds in consultancy.

As a thank you we are holding a little party to launch the shop on the 9th of July. RSVP http://booksforfreechiswick.eventbrite.co.uk

Find out more about:

Get On the Map!

Conservation Community launch event_Nov 12On Tuesday 27th November I attended my first event as part of the Healthy Planet team at the launch of the Conservation Community and the Get on the Map initiative, which attracted a full crowd of enthusiastic attendees to Google Campus London.

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Shaylesh Patel – click on image to enlarge

The Talks
The evening kicked off with an inspiring talk from Shaylesh Patel founder of Healthy Planet, with the hard-hitting line “for the first time since records began, our kids are on track to lead a shorter life than their parents’’ – what a way to engage an audience! Shaylesh passionately spoke about the greener and healthier choices that we, as individuals, can make to help create a better planet for future generations, and the wide variety of projects that Healthy Planet has initiated. Being a new intern at the organisation the success of the projects astounded me as much as the audience! The Books for Free initiative for example, has so far saved over 2 million books from being pulped or sent to landfill – that is a whole lot of books!

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Dr Mark Mulligan – click on image to enlarge

Next up on stage was Dr Mark Mulligan – lecturer at King’s College London and chair of the conservation advisory board for the Healthy Planet Foundation. Mark – clearly an avid conservationist – explained the core concepts behind the development of the Conservation Community which aims to combine knowledge, technology and people to actively get involved in conservation through the use of mapping and social networking. The online experience allows the user to choose projects to get involved in, create an online profile, interact with members and spread the word of conservation to the wider community. Amusingly the social media fanatics in the room all looked extremely excited at the prospect of creating a new online profile and being awarded with badges for frantically tweeting!

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Ed Parsons – click on image to enlarge

The final speaker of the evening was Ed Parsons – Google’s Geospatial Technologist – who ended the talks with a surge of optimism. He outlined the major impacts that technological advances have already had on increasing global communication and social interaction, and the positive knock on effects to global conservation. Ed continued to say that as technology continues to spread, we as individuals can build relationships with conservation projects that we care about, we can tackle local and global issues, and we can make a real impact on the natural world.

The Activities
AL0A4192The clearly inspired audience were then given the opportunity to make their own individual conservation hopes and dreams heard. To start, everyone was assigned to a team which reflected a current Conservation Community project – I was team Tiger to reflect the Phoenix Fund mission to conserve the Amur Tigers in the Russia Far East.

After learning about the different approaches Healthy Planet are undertaking to increase the conservation of each species, everyone was asked to think of their own conservation wish and attach the wish to the Healthy Planet Map – note the name of the initiative Get on the Map! Reading some of these wishes was definitely the highlight of my evening, seeing everyone talk about their favourite animals and what they would like to see done to help conserve our world for centuries to come was inspiring! All these wishes are online on flickr for everyone to view.

Conservation wishes

My personal favourite wish has to be “that future generations will be able to enjoy immense biodiversity both overseas and in the UK”.

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The Chat
The final part of the evening ‘networking’ was the part I was most dreading! Typically, when I’m nervous I stumble over my words and end up hiding in a corner, so the idea of approaching a complete stranger and plucking an intellectual conversation from thin air was terrifying! Fortunately for me however, whilst debating whether I was safer hiding in the ladies or under the stage, I was approached by a lovely young gentleman who too admitted to contemplating running to the foyer and texting his entire address book as a tempting solution to his nerves. Surprisingly I was much more at ease after this conversation – safety in numbers and all. Soon the buzz of the evening filled the air, the conversation (and wine) was easily flowing, ideas were bounding, and the growing interest in the Conservation Community was obvious.

Animal themed photo booth

Animal themed photo booth

The Food
The final triumph of the evening was the excellently chosen vegan canapé selection which was provided by Vegan Peasant Catering. The food was delicious, and that is coming from someone who usually shrivels away from a humus pot and anything resembling a vegetable. I can proudly say I tried Tahini Ganoush and Sage Crisp & Candied Lemon Zest on Crostini. In addition for anyone reading this who wants to spark a conversation with a group of powerful looking women –  go armed with a tray of Pink Sea Salted Brownies, women are like putty in your hands. See all the photos from the event on Healthy Planet Flickr.

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Find out more at on the Conservation Community Website our storify from the night or Follow Us on Twitter or Facebook!

You can watch the talks on You Tube Conservation Community launch by Healthy Planet at Google Campus

We are currently editing a short film by potentialproductions.org which will include excerpts from the event and mini interviews with the guests, watch this space.

Blog post written by Rhiannon Downer: Marketing & Communications intern at Healthy Planet