L’Oreal employee volunteers – making a difference locally in Hammersmith

We welcomed staff from a local business to support us in an ambitious 2 week project which saw more than 50 employee volunteers helping us across 3 locations. L’Oreal UK are our neighbours and run an annual citizen day where they encourage employees to volunteer with local charities and give something back to the local community. We’re thrilled to be chosen as one of the charities and wanted to share the results with you.

L'OrealDay one
First we welcomed a team to our Head Office to discuss some ideas around marketing Books for Free. One of the ideas that came from that session was to run an internal campaign at L’Oreal to encourage each of the 600 staff to donate a book, plus create a case study / toolkit so that other businesses could run a similar campaign.

L'OrealDay two
We met the team tasked with helping take our new Chiswick shop from an empty unloved shop into a vibrant “Books for free” centre. This group of volunteers was headed up by Ulisses Retail Design and Visual Merchandising Manager, we were extremely lucky to have someone with such a wealth of expertise in retail shop design and also loves books to create the vision for the new centre.  The morning was spent planning and gathering the things needed for the transformation.

GEDSC DIGITAL CAMERAThe afternoon more volunteers arrived to help decorate and paint, we also had furniture delivered from our partners Furnish who sell second hand furniture. The team proceeded to paint things in the black and white palette and create large sheets of wallpaper made from the pages of old books which had fallen apart and also lining the bookcases with the pages from the books. We also received a delivery of 3 pallets of books (around 3,000) so lots of heavy lifting getting the boxes into the centre, it really hit home how many we are rescuing from landfill and pulping and how much space they take up.

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L'OrealDay three
The fourth team arrived at Chiswick to take the batten to finish the space, lots of painting, we began to start on some of the finishing touches such as the bunting for the windows and painting photo frames.

Day four
Saw the bookshelves put into their correct positions and books starting to go onto shelves, sorting thousands of books requires a really organised team to focus on getting all those fiction and non fiction in their rightful places. We created signs for each section by using old broken books painted with chalkboard paint and then using a chalkpen. We even made an open/closed sign by upcycling an old frame and using book & map pages to create the letters.

L'OrealThis day also saw an enthusiastic team visit our HQ to discuss advertising the new centre, press releases were written, our communications toolkit for the volunteers rewritten,  new streamlined processes agreed and some great ideas put forward. We are also going to be able to reuse this for any new shops we open up which really helps build capacity.

Day five
saw us move across to the established centre in Shepherds Bush which we share with the lovely Petit Miracles team who upcycle and sell furniture.

We were kindly allowed by the West 12 shopping centre to have a stall downstairs to help spread the word about the centre which is up on the first floor, lots of people did not know we are up there!

Recently Updated1We did this for the next 4 days with a few volunteers in the morning and afternoon coming to lend their support, they chatted to members of the public and helped out in the shop. It was really valuable and at 50% increase in visitors was reported in the shop upstairs due to the promo efforts.

We were also lucky enough to be chosen by Sophie Gasperment the Chairman of the Body Shop who are also part of L’Oreal we had a major reorganisation of the books to make it easier for visitors to find a great book to take home and also alphabetised the fiction section and Sophie was a brilliant book sorter up in the shop.

Finally we had another team visit the HQ to support the internal and external messaging for the Books for free centre, this team are from L’Oreal Paris and coordinate Marketing across a wide brand portfolio so they had some brilliant and creative ideas of ways we could layer our comms and encourage people to get involved with the centre.

This project has been really valuable to us as a charity it has offered us a chance to connect with retail and marketing professionals which would be worth thousands of pounds in consultancy.

As a thank you we are holding a little party to launch the shop on the 9th of July. RSVP http://booksforfreechiswick.eventbrite.co.uk

Find out more about:

Green Pioneers Interview: Yours Sustainably

To help celebrate the work of green pioneers and share great environmental achievements with the world we have decided to produce a series of interviews with a huge range of green champions from across the world.

YS LogoLynn and Jessica are behind Yours Sustainably, an online store selling carefully sourced products from around the globe. They sell only sustainable, socially responsible, recycled or eco-friendly gifts and accessories, and donate 10% of their profits each month to charities that focus on sustainable development.

Tell us about what you do?
We are the mother and daughter team behind Yours Sustainably, an online store launched in 2011 selling ethically sourced products from around the world. Our business idea grew from our love of craft and the environment and our concern for future of the planet and the people in it.

about us picWe promote ‘positive consumerism’ by sourcing sustainable products that fulfil at least one of our criteria of being fair trade, socially responsible, recycled or eco-friendly. We firmly believe that sustainable products can be beautiful, desirable and functional, and that shopping for ethical, environmentally sensitive goods shouldn’t involve compromising your wants and needs. We tell the story of each product through dedicated supplier pages so that our customers can learn more about these inspiring companies and hopefully make better-informed choices about the things they buy.

We also encourage our suppliers to write guest blogs for us and involve ourselves in charitable and fundraising activities, as raising awareness of sustainable issues and charitable endeavours are an equally important aspect of our business.

worldWhat is your background?
Daughter, Jessica:
I studied Textile Design at Chelsea College of Art and Design after which I moved to Cairo, Egypt. Whilst living in Cairo I worked for a socially responsible luxury bed linen company Malaika, which specialises in hand embroidery. The company teaches local women to hand embroider and once they have completed the training program they can work from home so that they have a chance to earn an income without disrupting their family and social norms.

Since being back in the UK I have been involved with the charity Fine Cell Work and menswear designer Trine Lindegaard on a project working with male prisoners in embroidery and design workshops. I will begin a Masters in Fashion and the Environment at London College of Fashion in September, where I hope to start a women’s embroidery cooperative.

Mother, Lynn: I have always loved craft and am very keen on knitting, sewing and gardening. I took full advantage of adult education classes in a variety of craft based subjects whilst my family were growing up and am now embracing being a business woman; making use of my banking background and developing my new found social media skills!

P1040024What work have you done so far to develop?
Our business is growing and we now have over 40 different suppliers from around the world. We are continuing our search for innovative, well designed sustainable products and learning new sustainable related information every day. For instance one of our latest suppliers is Wremade, a great charity that is part of Wre Scrapstore. By stocking their great craft kits and interviewing them for our blog we have learnt about the amazing network of scrapstores across the UK that collect waste material from local businesses and offer it for sale to schools, community and craft groups.

We were involved in the charity, Find Your Feet’s ‘Curry For Change’ event last year, which involved cooking a curry feast for friends and offering some great raffle prizes. This year we are organising a swishing event in aid of the charity Women for Women. We are always looking to increase our own awareness of sustainable issues which we can also pass on to our customers. We recently watched the documentary, ‘Trashed’ which is about the global waste crisis and was part of the UK Green Film festival. Our review and thoughts on the film can be found on our blog.

What plans do you have for the future?
For the future we would like to continue expanding our product range and produce our own range of products. This is something I [Jessica] will be exploring within my masters program. We would also like to continue with our fundraising efforts, looking at different ways and events to raise money for worthwhile causes. We will continue to build on ways to communicate our message of positive consumerism and raise awareness of sustainable issues with our customers.

cupsWhy do you think this work is so important?
It is generally accepted that the way we are living, using the planet’s resources, destroying natural habitats and exploiting developing countries is not sustainable. There needs to be a change in government and foreign policies and the practices of large corporations to place more emphasis on sustainable solutions to social and environmental issues. As individuals we can make changes in our living habits such as making an effort to reduce our waste production and recycle. We love our reusable sandwich and food wraps and reusable drinks bottles as it means we no longer need to use cling film or tinfoil for our lunches. With small changes and increased awareness we will be able to put pressure on governments and corporations to change their agendas.

What can people do to take part?
Duck_StripeSailor_HiResWe are hoping that there is a wave of people that are becoming more aware and more interested in sustainable issues. Obviously we would love people to support our business ethos and suppliers by shopping on our site and becoming more aware in general of the choices they make as a consumer. As stated previously we hope to encourage people to change their behaviour in their daily lives, whether it is carrying a reusable shopping bag so that we can eliminate the use of plastic bags, supporting ethical designers who work with developing communities or following Vivienne Westwood’s wise words of ‘buy less, choose well and make it last.’

What green issues are you most passionate about?
We strongly advocate the adoption of a ‘slow fashion’ approach and a move away from a disposable consumerist culture. We want to see more transparency in supply chains from large companies and more responsibility for the welfare of their workers and environmental practices. We highly recommend Lucy Siegle’s book To Die For, Is Fashion Wearing Out The World? for anyone that wants to learn more about the environmental and social impacts of the fashion industry. The choices and actions we make in life are all interrelated, so each ‘green issue’ is equally important to the other.

Check them out online http://www.yourssustainably.com/

Volunteer with us and help make sure a book is never binned again

We want a world where a book is never binned again. We believe that books are precious, for the knowledge held within them and the trees they were created with. We think we should all share our books and give them a chance at a second life, even books that may no longer be readable can be repurposed into lots of cool things such as alternative Xmas trees, chairs, desks and other crafty things. We don’t think there is any excuse for throwing them away.

https://i1.wp.com/farm9.staticflickr.com/8246/8578320968_4e7da556de_c_d.jpg

Books for Free volunteers in action

Our Books for Free centres rescue unwanted books from landfill or pulping.  Using empty high street retail units Healthy Planet sources used books and our volunteer run centres give out the books to the public for free. We now have 30+ centres nationwide and we’ve saved 2 million books from landfill /pulping. The programme supports more reading, reuse & green behaviour and community / regeneration.

Books for Free - How it works Infographic

Books for Free – How it works Infographic

We are always looking for enthusiastic volunteers to help sustain our centres, this opportunity would suit someone interested in books or green issues, wishing to gain experience in retail or anyone who would like to meet new people and help in their local community.

If you would like to check where your nearest centre is please visit www.healthyplanet.org/booksforfree

Volunteers needed in the following locations:

bffvolWe are currently urgently seeking volunteers in the following locations:

– Redditch
– High Wycombe
– Richmond
– Liverpool
– Swindon
– Holborn (London)

Get full details: Download full role description (PDF)

Interested?Get in touch: 0203 405 2485 | volunteer@healthyplanet.org

http://www.healthyplanet.org/projects/books-for-free/volunteer-in-one-of-our-shops.aspx

There is no planet B: Can Art inspire change?

Stitch Calendar Competition 2012 - There is not planet B

Stitch Calendar Competition 2012 – There is not planet B
http://www.stitchproject.com

Stitch Calendar Competition 2012 – There is no planet B

We are bombarded with so many different ways in which we could be greener and help look after our planet. Car adverts stress the importance of reducing your carbon footprint; magazine covers brag they have the top ten answers to living a greener life. We can’t escape it. Although we can’t walk anywhere without tripping up on the words “recycle”, some of us still manage to forget there is still so much more that can be done.

Stitch are hosting a competition inviting artists and photographers of all walks of life, to submit artwork with the theme “There is no planet B.” Stitch is a not-for-profit organisation that raises environmental awareness through the arts.

The twelve winning images will be used for a calendar to remind you, each and every day, that this planet we live in has a limit. The artwork will inspire you to be proactive about looking after the planet, reminding you that making small changes can make a huge impact. As if that wasn’t enough of an incentive, the winners will also receive a cut of the profit from sales of the calendar. (for more information see Stitch Calendar Competition 2012 PDF )

Art has been used for many years as  a way to express the conversations of the time- so what better way to express the desire to educate ourselves on the way to keep Earth a great place to live?

Inspirational eco art

We have picked out pieces of art which captured our imaginations with their eco-friendly approach to materials and inventive work:

Images courtesy of crosshatchling.co.uk

Images courtesy of crosshatchling.co.uk

Images courtesy of crosshatchling.co.uk

Images courtesy of crosshatchling.co.uk

Artist Anna Garforth is an incredible artist whose approach to recyclable materials is fascinating. Her experimental artwork is pushing the boundaries of eco art, with pieces such as edible posters, typography using reusable materials such as paper of old yellow pages. The idea of an installation made of moss, may sound peculiar to the rest of us, but Garforth’s work transforms something which is often overlooked (unless you are a gardener) into something solid and relevant. The Moss Cross is an example and was produced for the temporary project for The Urban Physic Garden.  In July Garforth also displayed her moss art work at a vacant wall in Kings cross. The moss formed a beautiful symmetrical pattern, standing out against the dullness of the city concrete. Fascinating and original.

Photographs by Ueslei Marcelino / Reuters (via hungeree.com)

Photographs by Ueslei Marcelino / Reuters (via hungeree.com)

On a more international front, we were also very intrigued by the use of plastic bottles for an incredible sculpture of fish, on Botafogo Beach in Rio de Janeiro, Brazil. The piece was an inspiring form of protest which coincided with the Earth summit for United Nations Conference on Sustainable Development, which took place in the city in June. Accompanied by the slogan “Recycle your attitude”, it was a perfect example of art being a way to highlight an important cause. These spectacular giant fish were made up of tens of thousands of discarded water bottles, masterfully lit with internal and external lights, giving off the effect of shimmering scales. A powerful and thoughtful message about the ocean and our attitude’s to waste.

Photographs by Ueslei Marcelino / Reuters (via hungeree.com)

Photographs by Ueslei Marcelino / Reuters (via hungeree.com)

As you’ve seen many artists have used materials to make art and bring attention to greener causes; this is what the Stitch competition is about. Inspiring and educate simultaneously with images which are unavoidable and predict a future which is entirely in our hands.

Quick,  get your entries in as the competition ends on the 21st of October (extended deadline) ! We are really looking forward to seeing the end result. If you want to get your hands on a copy of the calendar follow Stitch on Facebook http://www.facebook.com/TheStitchProject or any questions of queries, get in touch by emailing calendar@stitchproject.com

Visit the Stich website for more information on the competition www.stitchproject.com