“Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.” -William Mc Donough, TED 2005 conference
“We do not want sustainability, because that is not enough. We want real quality.” – Michael Braungart
Cradle to Cradle: Remaking the Way We Make Things by William McDonough, an architect and Michael Braungart, a chemist is a seemingly utopian concept that challenges our current design principles and the ‘cradle to grave’ manufacturing models. The book is not just a commentary or an outcry on our present day design deficiencies and manufacturing externalities. It goes beyond that by laying out new remedial design principles, guidelines and even a case study to show that is more rooted in reality than it is in its utopian ideologies.
The physical book design in itself quite novel. Rather than using paper from wood pulp or cotton…
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